Designed for millennials, Infinity had to be supported by a strategy that considered communication behaviours, interests and the values that the target represents. It was necessary to address them in a creative way by playing with the codes of the X/Y generation, as expressed by the tone of communication, colours, iconographic and musical references. This entailed taking a strong sharing and social media-oriented approach. The campaign slogan ‘Ready for Unlimited?’ is the element designed to trigger curiosity and is complemented by #DOWHATYOUWANT, which emphasises the spirit of freedom that underlies the Infinity offer in the choice of POIs.
The Luxembourg Creative Industries Cluster brings together interconnected players from different disciplines in order to increase their visibility and enhance their innovation and business potential.