Help us circle back to more sustainable solutions

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Do you think we are wasting resources and energy?

Do you feel we could do better?

Do you have ideas that could help?

Do you need help in developing your ideas further?

Then you came to the right place!

Circular By Design Challenge

We want to give the best ideas a life-extension by making them come true

In line with Luxembourg’s Government’s goal at positioning the country as a front-runner in the circular economy (CE), the Circular by Design Challenge encourages creative minds to develop new solutions and aims to accelerate the shift from a linear to circular economy by connecting creative minds with technology, manufacturing and traditional industry.

The Challenge is targeted at the creative industries with the purpose to develop new ideas and design solutions, in line with the circular economy principles. The pilot edition is based on supporting early stage ideas, business models and design developments in 5 distinct categories: FASHION DESIGN, INTERIOR DESIGN, PRODUCT DESIGN, PRODUCT AS A SERVICE, MOBILITY CATEGORY and to combine creative entrepreneurs with technology, manufacturing and traditional industry. Submitted solutions can be B2B or B2C, depending on the individual challenge brief.

The Winner in each category will be rewarded a partnership deal with industry partners, in order to jointly produce and implement the idea.

Find out more

To submit your idea register here:

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Project Timeline

Phase 1

  • Launch of the call for ideas: 27 Oct 2020
  • Submission deadline for ideas: 4 Dec 2020
  • Jury deliberation: 7 – 16 Dec 2020
  • Announcement of the 12 finalists: 18 Dec 2020

Phase 2

  • Coaching programme: 7 Jan – 31 Mar 2021
  • Submission deadline for the 12 finalists: 9 Apr 2021
  • Jury deliberation: 12 – 23 Apr 2021
  • Announcement of winners: 29 Apr 2021

Phase 3

  • Implementation phase with project partners: May 2021

Meet our jury and partners

  • Jury
    Bernice Pan

    Bernice Pan

    Deploy

    Bernice Pan

    Bernice Pan

    Deploy

    Bernice is a creative entrepreneur who combines vision, theory and practice. She identified early on, the critical problem of over-consumption and the pressing need for structural change in the consumerist market; thus set her mission: To use creative thinking and system design to make a meaningful impact on people; whilst tackling the social and environmental issues endemic in the fashion industries.

    Originally trained as an architect from University of Cambridge and Royal College of Art, she gained her PhD in Design & Systems Engineering with a thesis on Mass Customisation for the Fashion System.

    She set up Seamsystemic Design Research in 2005 and founded the pioneering brand DEPLOY in 2006: A blueprint for reforming the Fashion System with a 3600 Sustainability & Equality Compass, piloting a holistic and agile business model with customised design, environmental sourcing, zero-waste production, responsive retailing, specialist service and charity partnerships across the globe to complete the full microcosm of its circular economy.

    Named a sustainable fashion leader and “Best of British”, Bernice and DEPLOY’s exceptional approach is widely featured in global media and forums. A compassionate and eloquent speaker combining industry and academic expertise, Bernice is frequently interviewed on BBC News programs, and speaks at top international institutions including Harvard and London Business Schools, Beijing Institute of Fashion & Technology, Hong Kong Polytechnic University and Sustainable Innovation Centre. She is the contributing writer of book titles: Information Systems for the Fashion & Apparel Industry (2016) and Fashion Supply Chain Management: Industry & Business Analysis (2012).

  • Jury
    Jessica Bruni

    Jessica Bruni

    UpZent

    Jessica Bruni

    Jessica Bruni

    UpZent

    Jessica Bruni has been working as a product designer and manager in the upcycling project “UpZent” since 2016. The project was funded by the German Federal Ministry of Food and Agriculture for the first time in 2016 and has received follow-up funding from the German Federal Ministry of Education and Research since 2019. The project focuses on the processing of waste materials from local companies and communities in cooperation with social workshops and sustainable design. Her team is convinced that upcycling by professional designers can contribute to establish more sustainable processes in research and business.

  • Jury
    Serge Quazzotti

    Serge Quazzotti

    IPIL

    Serge Quazzotti

    Serge Quazzotti

    IPIL

    Doctor in organic chemistry, Dr Serge Quazzotti first worked as a researcher. Since 1994, his career was focused on patents and industrial property, and he has set up and managed a department within the Henri Tudor Public Research Center aiming to develop public services and research activities in these fields for the benefit of local businesses and researchers. He is the first director of the Institute of Intellectual Property Luxembourg (IPIL), set up by the Luxembourg government in 2014. During his 26 years of activity, he has been appointed several times to join different groups of experts on patents and intellectual property, in particular by the European Commission, and as a member of the academic advisory group of the Academy of the European Patent Office. He is a lecturer at the University of Luxembourg. Since 2019, he has chaired the jury of the Jonk Fuerscher competition in Luxembourg. Convinced that "Intellectual property concerns everyone", that it is essential to make innovation and creativity useful for society, Dr Serge Quazzotti is happy to be part of the Circular design challenge.

    IPIL
  • Jury
    Christian Tock

    Christian Tock

    Ministère de l'économie

    Christian Tock

    Christian Tock

    Ministère de l'économie

    After leaving the University of Strasbourg with a PhD in Chemistry, Christian spent a year at the Leibniz Institut für Polymerforschung Dresden before joining the BASF as a research laboratory leader in Ludwigshafen, Germany, where he worked on new polymerization methods.

    He then returned to his native country Luxembourg, working for Luxinnovation as an R&D consultant before taking over the management of the EcoInnovation Cluster, Luxembourg’s clean technologies cluster.

    In 2012, Christian worked for the Ministry of the Economy of Luxembourg as an independent consultant before joining the Directorate New Technologies. In 2015 he became Director for Sustainable Technologies and is currently developing the circular economy and intelligent mobility sectors in Luxembourg.

    Ministère de l'économie
  • Jury
    Martin Charter

    Martin Charter

    Martin Charter

    Martin Charter

    Professor Martin Charter MBA FRSA has worked as a manager, researcher and trainer on sustainable innovation and product sustainability for 30 years in academia, business and consultancy. He is the founding Director of The Centre for Sustainable Design ® at University for the Creative Arts (UCA), Senior Associate, Business School for the Creative Industries at UCA and is the author/co-author of Greener Marketing 1 & 2, Sustainable Solutions, System Innovation for Sustainability, Eco-innovate and Designing for the Circular Economy. Martin is the Chairman, Board of Trustees, Farnham Repair Café and is a regular speaker in conferences worldwide.

  • Jury
    Jeannot Schroeder

    Jeannot Schroeder

    PROGroup

    Jeannot Schroeder

    Jeannot Schroeder

    PROGroup

    Jeannot Schroeder graduated with a PhD in Physics Science from the Université libre de Bruxelles in 1996 and completed a postgraduate degree in innovation management. He worked in many different roles for the chemical industry for 15 years and moved to engineering in construction where he is working in the area of circular economy for the past decade.

    A recognized national expert and frequent advisor to the Luxembourg government, Jeannot is fully inspired by the Cradle-to-Cradle (C2C) philosophy. He co-presided the circular economy pillar for the national strategy (in collaboration with Jeremy Rifkin).

    His Fields of expertise span from BREEAM assessor, Team management, Project management (methodology Last Planner System (LPS)), Safety Management and Quality and Cost improvements, to being an expert in circular economy and an advisor in C2C.

    PROGroup
  • Jury
    Piero Cavigliasso

    Piero Cavigliasso

    GCL Technologies

    Piero Cavigliasso

    Piero Cavigliasso

    GCL Technologies

    • Director of the new R&D centre for the Group innovation on new technologies. Main tasks: New projects

      development and overall management of R&D projects, Management of R&D public funding, Relevant

      business development activity directly with customers to sell the R&D projects results.

    • In his previous working career he had the chance to try several positions in the industry: sales, marketing,

      HR recruitment and management, and in the last decades, R&D management. He managed many successful business development activities.

    GCL Technologies
  • Jury
    Benedict Reimann

    Benedict Reimann

    United Caps

    Benedict Reimann

    Benedict Reimann

    United Caps

    Mr. Benedict Reimann is Innovation Manager at UNITED CAPS. He joined the company in November 2015 and is in charge of innovation within UNITED CAPS. 

    Prior to that, Benedict was Product Marketing Manager for the beverage segment in UNITED CAPS where he was responsible for product and project management, market intelligence and marketing strategy.

    Before joining UNITED CAPS Benedict hold several positions in consulting, most recently as Senior Consultant for the Automotive industry.

    Benedict holds an MBA from Copenhagen Business School. 
     

    United Caps
  • Jury
    Sara Vispi

    Sara Vispi

    Ankaa Project

    Sara Vispi

    Sara Vispi

    Ankaa Project

    Sara is one of the co-founders of the ANKAA Project. She has a bachelor’s degree in education science from HERS Virton. During her curriculum, she has followed regular trainings regarding children with special needs and classroom management. She has worked for nearly ten years as a teacher in various levels and projects. In 2015 she started to get involved in facilitating social inclusion of refugees. She volunteered in Luxembourg with the Red Cross, supporting families and children in their first steps integrating the local community. In March 2016, she organized a private convoy of 2 vans going to the Greek-Macedonian border. After this journey, she asked for an unpaid leave from the Luxembourgish Government to dedicate herself to the European migration crisis in Greece.

    Ankaa Project
  • Jury
    Line Didelot

    Line Didelot

    Ankaa Project

    Line Didelot

    Line Didelot

    Ankaa Project

    Line is one of the co-founders of the ANKAA Project. She has a triple master’s degree in business administration of ICHEC, ULB and UCL. During her curriculum, she specialized in entrepreneurship and SME’s which gave her the necessary tools regarding business creation, how to use the business model canvas as well as drafting a financial plan. Passionate about sustainable and alternative business models, she followed courses that gave an in-depth insights into CSR and ethics, intercultural approaches and human resource management. She worked at ICHEC Brussels Management school for two years and was in charge of a development project in Benin. Besides, she coached Master 2 students during the yearly sustainability challenge (hackathon) based on the methodology of design thinking.

    Ankaa Project
  • Jury
    Sebastien Fontaine

    Sebastien Fontaine

    Goodyear

    Sebastien Fontaine

    Sebastien Fontaine

    Goodyear

    My name is Sébastien Fontaine and I was born in August 1979 in Ettelbrück, Luxembourg, which means I just passed the 40 years milestone…  

    I got my graduation (Bac) at the Lycée Technique Ettelbrück in the branch “Technique General”. 

    As Design and Art always took a major part of my life starting very young, I did a Master’s degree in Industrial Designer graduating from Strate School of Design, Paris. With this, I decided to turn my  passion into a job by learning drawing, painting, sculpting, graphic design, product design, global design, 3D Modeling, design methodologies like Design Thinking, Intuitive Technology, Visual Communication, Branding and all the incredible software available to a Designer’s job. Of course, I had the chance to visit plenty of art museums and exhibitions during my time in Paris. Hence I discovered my passion for paintings and sculptures like those from Joseph M. W. Turner, Henry Moore, Salvador Dali, Alberto Giacometti, Pierre Soulages and many more. 

    During my studies, I had the opportunity to do several internships and summer time jobs at the Goodyear Innovation Center Luxembourg where my father was working as a Tire Engineering Manager. This led to also include a 5 months internship at the Advanced Design Studio Goodyear Innovation Center Akron, Ohio. 

    Shortly after my graduation in 2005, I was hired by Goodyear to integrate the Advanced Design Studio at the Goodyear Innovation Center Luxembourg. Moving from Industrial Designer, Associate Designer, Staff Designer, Senior Designer, I was promoted Lead Designer in 2019 after 14 years of dedicated and passionate services. 

    My task at the Advanced Design Studio covers both Applied Technologies, which means working on up-coming production tires, and futuristic visions. I always like to challenge the status quo internally and externally and develop with the Design Team futuristic concepts getting global visibility through all kind of media help to inspire the world and push the boundaries of what is possible today. I am excessively curious, using out of the box thinking and empathy to ideate and design products and services which are based on today’s and future trends. I always start from a societal problem or change to ideate and design solutions, which ultimately aims to make people’s life better and easier. 

    Here some examples of creations of concepts that did generate huge interest throughout the automotive industry and obtained various Design Awards: 
     
    Goodyear Eagle 360 Concept 2016: 
    https://youtu.be/oSFYwDDVgac 

     
    Goodyear Eagle 360 Urban Concept 2017: 
    https://youtu.be/KAdw09M-F-g 

     
    Goodyear Oxygene Concept 2018: 
    https://youtu.be/Ba-hRW6SP4o 

     
    Goodyear Aero Concept 2019: 
    https://youtu.be/4vbZlzxpr8M 

     
    Goodyear reCharge Concept 2020: 
    https://youtu.be/ziMVIZPu2XU 

     

    With the design team, I also created many concept tires tailored to fit concept cars from many prestigious Car Manufacturers. They are the result of great collaborations with renowned Automotive Design Teams from all over the world, which are pieces of inspirations helping me to continuously extend my expertise in design and keep it up to date trend wise. I had the chance to also work with some of my classmates from Design School, as some of them are working at management level of renowned car companies. These were also great moments for me that I will never forget. 

    Apart from the future research activities, the biggest part of my job is to design tomorrow’s production products from initial idea, throughout the development together with the engineers up to the best way to market it. I work on marketing activities around product and brand identity at strategy level. I have the chance to work on all products from the Goodyear, Dunlop & associated brands portfolio of Europe, Middle-East, Africa & Asia Pacific. This covers all tire segments from passenger, light truck, truck and motorcycle and all tire applications like summer, winter, all seasons and Nordics. 

    Throughout my career, I worked on 96 released products, 32 concept tires and I hold more than 100 patents. I was internally awarded 8 times ‘Inventor of the Year’ throughout my career.

    I also had the chance to act as a jury member of Mobility Design Graduation programs of the Strate School of Design, Paris and of Rubika Design School, Valenciennes. 

    Beside my profession which is also my passion, I enjoy life with my lovely wife, our 8 years young daughter and our 2 years young son. I am also part of our family business Oa6 Wellness in Oberfeulen, Luxembourg, for which I also enjoyed modelling and designing its interior. 

    I like 1940-1960 US cars while owning a Chevy Pick-Up from 1949. By the way, I like the music of the same years from Rock’n’roll, Rockabilly throughout any Blues music. 

    Goodyear
  • Jury
    Fabrice Roth

    Fabrice Roth

    Lycée des Arts et Métiers

    Fabrice Roth

    Fabrice Roth

    Lycée des Arts et Métiers

    Lycée des Arts et Métiers
  • Olivier Laidebeur

    Olivier Laidebeur

    Office Freylinger

    Olivier Laidebeur

    Olivier Laidebeur

    Office Freylinger

    Qualifications - Education

    European Trademark & Design Attorney
    Luxembourg IP Attorney (Conseil en Propriété Industrielle)
    French Trademark Attorney (Conseil en Propriété Industrielle, mention Marques)

    Master in intellectual property and agreement matters (DESS accords et propriété industrielle),
    Master in business law, CEIPI, Strasbourg, France
    Certificate in business tax law

    Practice Area

    • Trademarks & Designs
    • Domain Names
    • Copyright
    • Valorisation
    • Litigation
    • IP Audits
    • IP-related agreements

    Biography

    After obtaining a degree in commercial law with a major in tax law and in 1998, a Masters degree in IP law at the CEIPI in Strasbourg, France, Olivier has worked for several years as in-house IP lawyer in major companies of the luxury goods, software and heavy industry sectors in Paris.

    He joined the Firm in 2002 and specialises in trademarks, domain names and design registrations as well as in trademark clearance searches. He also handles consulting, litigation and contracting with regard to all Intellectual Property rights.

    Olivier practices before the Luxembourg and Belgian Patent Offices (OPRI), the Benelux, French, United Kingdom, Irish, German and Austrian Offices, as well as the Office of Harmonization for the Internal Market (OHIM) and the WIPO. 
    Olivier is regularly appointed as expert in Intellectual Property cases before the Luxembourg Courts by the Public Prosecutor offices.

    Activities

    • IP-Counsel for a broad spectrum of clients, including public and European institutions, heavy industry, retail stores, clothing and fashion industry, food and health industry, and service providers
    • Trademark issues (availability search, preparation, filing and prosecution of application in France and in other countries, drafting of cease and desist letters, legal assistance during trials, oppositions in Benelux, France and at the OHIM, monitoring of registration procedures in Benelux, France, CTM and in other countries.
    • Negotiation and drafting of contracts in relation to Intellectual Property
    • Unfair competition law
    • Domain names (reservation, drafting of cease and desist letters, litigation)
    • Copyright, designs.
    • IP audits of trademark portfolios
    • Trademark valuation (for transfer of assets, assignments, accounting purposes)

    Memberships

    Member of several professional associations, including AIPPI, ECTA, MARQUES, LES-Benelux, FCPIL, BMM, APRAM and ITMA.

    Office Freylinger
  • Claudine Bettendroffer

    Claudine Bettendroffer

    Silversquare

    Claudine Bettendroffer

    Claudine Bettendroffer

    Silversquare

    Chaos fighter x Love for travelling and curious about the world x Passion for entrepreneurship and innovation
    This passion has translated as well into a career as I was always looking to create impact by supporting entrepreneurs in their day to day: Exchanging ideas to increase business opportunities, drive customer satisfaction and building a network! After working years with start-ups and innovative companies, I got the chance to set the coworking space Silversquare up for Luxembourg. It resonated deeply with me as the heart of the business is building a strong community of great entrepreneurs from different phases, cultures, backgrounds and activities which grow stronger together!

    Silversquare

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