In 2014, the Inspiring Luxembourg Committee launched a Nation Branding process to reinforce the image of an open-minded, dynamic and reliable country.
The centerpiece of the marketing campaign is a 2-minute animated short film created by Oscar-winning director Laurent Witz.
The short film is in fact the illustration of an idea symbolized by a bird. Through the film, the bird evolves and grows thanks to the efforts and collaboration of a multitude of people gathered around authentic, inspiring and common values.
The film took shape thanks to a joint effort and the collaboration of many talents, thus paralleling the way the bird evolved in the film. Luxembourg: Let’s make it happen!