The Luxembourg Creative Industries Cluster brings together interconnected players from different disciplines in order to increase their visibility and enhance their innovation and business potential.
On a more formal level, we are about brand essence rhetoric and semantics : screenwriting, storytelling, key metaphor (concept) in slogan, headline, copy design. We provide Tv content and also web creative solutions.
Adrian Lupu is a graduate in the History of Culture and has a background with the big names in the industry like JWT, DMB&B and BBDO.
He has also worked for more than 50 brands across Europe.
Skill set
- brand communication (archetypes)
- screenwriting
- copy content
- media reach strategy (you tube and across all new media)
- creative strategy (symbolism)
- unique selling propositions and marketing solutions
- web design
- occasional art projects
